Foley Marketing Advisors welcomes Lori Glikshtern, VP Website Development & Design

Lori brings over 18 years experience of developing successful, creative websites.  Some of her experience has included......



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When it came to advertising, we had no experience and didn't know where to begin.  Foley Marketing Advisors created a tailored marketing strategy report for our shopping mall that enabled us to determine:

Who to advertise to

Where to advertise (online and traditional newspapers) 

How much to advertise and

When to advertise

Marketing strategy report

Bearfort Shopping Village, West Milford, NJ

Fernando Leonzo, President                              SolMaya Brands (Food & Beverage Start Up), NY, NY

What are the best advertising tactics for you?     Contact us and let's find out...  Let'

Advertising strategies

Advertising is used to encourage, inform, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior‚Äč.  While advertising can be an effective tool for informing people about your business, it needs to be used very sparingly and cautiously, especially for smaller businesses.  If not done correctly you will find that you have just wasted a bunch of money and saw little to no results for your efforts.  More specifically, the goal of advertising is to...

  • Make customers aware of your product or service;
  • Convince customers that your company's product or service is right for their needs;
  • Create a desire for your product or service;
  • Enhance the image of your company;
  • Announce new products or services;
  • Reinforce salespeople's messages;
  • Make customers take the next step (ask for more information, request a sample, place an order, and so on);
  • Draw customers to your business.

Small business development specialists

Contact us to discuss your marketing goals  (973)  632-9170  |

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