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Marketing communication materials build awareness through customer-facing materials which reinforce a company's message and image and provides valuable information to target audiences. There are so many different kinds of marketing communication materials that are critical to any successful business both in hard copy formats as well as on-line.
Some examples of marketing communication materials crucial to the success of any small business include:
The American Marketing Association defines Marketing Communications as: "coordinated promotional messages and related media used to communicate with a market. Marketing communications messages are delivered through one or more channels such as print, radio, television, direct mail, and personal selling." I have to mention the importance of the internet as a channel which the AMA left out.
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