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“FMA identified and developed invaluable marketing communication and public relation strategies which quickly increased brand awareness throughout the industry. This resulted in distributors taking on our products. FMA worked closely with us at our industry trade show and was able to quickly create and put plans into action. We look forward to growing our business further with the help of FMA.”
Fernando Leonzo, President SolMaya Brands (Hispanic Beverage Company)
RESULTS: Solmaya Brands gained tremendous brand awareness and generated leads and sales through published articles and mentions in key trade publications.
Onsite photography of key company principals, brand ambassadors and booth visitors.
Interviewed trade show booth visitors and incorporated quotes into press release.
Created press release, sell sheets and company profile and disseminated to Editors at key trade publications and online press release distribution service.
GOAL: Help Solmaya Brands gain brand awareness and generate leads and sales through trade show activities and post-show publicity campaign.
Publicity is an extremely effective marketing tool. It is very cost-effective, has great longevity, carries enormous credibility and can reach a wide audience. The goal of our publicity campaigns is to promote our clients by portraying them as successful, honest, important, exciting or relevant as possible. The return on your investment resulting from a successful publicity campaign will always be far superior than any advertising you could do.
Some ways in which a small company can gain publicity would be by:
The Public Relations Society of America defines public relations as:
“Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization. Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims."
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Lori brings over 18 years experience of developing successful, creative websites. Some of her experience has included......