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Irisha Brown, Proprietor (Retail Boutique)
Sales Promotions attempt to stimulate product interest, trial or purchase and provide added value or incentives to consumers to stimulate immediate sales. Sales promotion is needed to attract new customers, to maintain existing customers, to counteract competition and to take advantage of opportunities that are revealed by market research.
Some examples of sales promotions that work effectively for small businesses include:
The American Marketing Association (AMA), in its Web-based "Dictionary of Marketing Terms," defines sales promotion as "media and nonmedia marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand, or improve product availability."
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